Real Estate: A Technology Trauma

Yes you read it right! Technology is the all-pervading presence in our lives including our very own real estate. The nearest our industry has come to technology is: flashing smart-phones and no it’s not because you use the smart-phone as a smart-phone. It is but a status symbol. I guess I am being too harsh. For the slightly more tech-savvy listing on a few “popular” portals and subscribing to a hundred different groups is what they do!

Yes my friend you did use technology-EUREKA! The real question is what did you GAIN out of it? The answer probably left you with what I call “Technology Trauma.”  It affects those who don’t understand this mammoth thus don’t use it or use it but don’t get the gains.

There is a lot to technology but here we will cover a few common ones. We shall have more posts taking in each aspect in detail. The problems:

•   Property websites: Lack of MLS system makes it difficult to check if the property is genuine. www.remax.in follows the MLS system which most of the other portals did not do.

•         Google Broker Groups: Number of Broker Groups available without a proper filter system. At Remax India, there is a huge network of Brokers and that too in your city. It covers almost all of the major cities in India.

•       Popularity on Search engines: Huge number of property websites with few genuine hits on each. Again you have an advantage with www.remax.in which could be easily searched through various search engines like Google and Bing.

So how do we solve this problem?

Property websites: Identify key websites which work for you and bring in genuine inquiries, www.remax.in is an ideal. Look at the latest updates and follow selected members of the site.

Google broker groups: Analyze whether the group will serve any purpose. What do you wish to gain from the group. On joining a group for the next few days monitor the activity on the group and decide whether to actively follow it. Broker groups available on Remax India site without a lot of search.

Save time and don’t list on every website you come across. Spend that time actually following quality. “White noise” is a problem of too much information and we need to identify the right sources to give and take information.

Keep a lookout for our post on using technology to plug lead leaks!